The modern era is a competitive environment. Survival entirely depends on competitive and effective marketing strategies. Marketing covers:
- Capturing market insights by collecting information and forecasting demand: conducting market research etc. will boost revenue.
- Connecting with customer by analysing consumer markets, analysis business market and tapping into global markets will also boost revenue.
- Building strong brands by identifying market segments and targets; crafting the brand positioning; creating brand equity; and addressing competition and driving growth will also boost revenue.
- Creating value by setting product strategy, designing and managing services; introducing new market offering, and developing pricing strategies and programs also, will boost revenue.
- Communicating value by designing and managing integrated marketing communication; managing mass communication; managing digital communication; and managing personal communications with the aim of boosting revenue.
- Delivering value by designing and managing integrated marketing channels; and managing retailing, wholesaling and logistics with the aim of easing the effort of customers
- Conducting marketing responsibility for long term success with the aim of retaining customers for a longer period.
Marketing is availing the opportunity. It may be a short term or long-term opportunity. These days, the taste and behaviour of the consumers are subject to change at a speed. To match with consumer behaviour, organization also to make arrangements for innovation, development and improvement of product or services. Market insights provided by marketing department and its forecasting plays a pivotal role in innovation, development and improvement. All it put together, in an effective manner, leads to the success of the organization. Aspire Foundation is competent to support any institution, in start-up stage or growth stage, for their sales and marketing function.